How to Check If Your CM Is Doing a Good Job
1. Be on the Same Page: This means that, like you, your community manager should think about sales. Metrics like traffic, reach, and interactions are great, but only if they translate into new customers and increased revenue. Social media management for businesses should contribute to the smart objectives identified for our business.
2. Be Where You Need to Be: Not all social media platforms have audiences aligned with our ideal customers. Does it make sense to invest resources in Snapchat, which has a teenage and young adult audience, if you sell a product exclusively for adults? Initially, no.
3. Integrate Your CM’s Work into a General Plan: Assign strategic value to their work. This is key: social media is just one tool available on the Internet to increase sales. Can you build a house with just a hammer? Of course not. And it would make no sense to use a saw to tighten a bolt. Each tool has a specific function. Only by knowing the toolbox and planning how to use each tool can we build what we set out to.